Big Fish Games plans on changing its pricing structure

Hi all,

I checked Gamezebo earlier today and found the following article which discusses BFG's plans regarding its pricing structure:

Big Fish Games Announces New Pricing Structure

I thought about posting my opinion on the BFG forums about this but I'm quite contrary to the majority of those who think that this is a good idea. Yes, it does benefit BFG game club members but I think this will hurt BFG in the long run. Although $9.99 for a standard game is still pretty reasonable, there are those who are looking to save wherever they can, myself included. And with the currency exchange as well, this pricing change will make things worse. It looks like BFG didn't consider that point as I've read that there are members in Europe who won't benefit from this change-it'll only make things worse. Also, there are other gaming portals that can offer the same games for the current $6.99. For instance, Sandlot offers some of the same games that BFG does for the same price and for Sandlot, members don't have to sign up under any sort of game club to take advantage of the prices.

Anyway, I'm curious to read others' thoughts, opinions, etc. on this.